Make better product decisions.

    Equip your team with actionable, research-backed methods for continuous product discovery.

    Welcome

    Guide

    Product Discovery Basics: Everything You Need to Know

    Continuous Discovery Flowchart

    Product discovery is the work that we do when making decisions about what to build. It's often contrasted with product delivery—the work that we do to build, ship, and maintain a production-quality product.

    In this in-depth guide, get introduced to what discovery is, how it's evolved, and what best practice looks like today.

    Continuous Discovery Habits Book Cover

    Get the product trio's guide to a structured and sustainable approach to continuous discovery.

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    Guide

    Product Trios: What They Are, Why They Matter, and How to Get Started

    Product Trio Diagram

    Cross-functional collaboration is key to product success. In this guide, learn what a product trio is, the benefits of working this way, who should be responsible for what in a trio, and much more.

    Guide

    Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes

    Opportunity Solution Tree Diagram

    Opportunity solution trees help product teams visualize their discovery work. In this guide, learn what they are, why you should use them, and how to get started.

    Learn the product discovery skills that drive product success.

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    Guide

    Shifting from Outputs to Outcomes: Why It Matters and How to Get Started

    A clear outcome sets the scope of discovery for an empowered product team. In this guide, learn how to define clear outcomes.

    Guide

    Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

    Customer interviews help product teams uncover unmet customer needs, pain points and desires. This comprehensive guide covers the who, what, why, and how of customer interviews.

    Guide

    Assumption Testing: Everything You Need to Know to Get Started

    Assumption testing allows us to quickly evaluate which ideas will work and which won't. This guide covers how to identify and test assumptions.